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NutraIQ - Intelligent Formula: The Advantage for Animal Nutrition

Scientific. With a heart for animals.
Made in Germany.

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What is NutraIQ?

NutraIQ stands for a quality understanding that is defined by development, manufacturing, and clear standards. Our formulations are based on nutritional principles, with particular expertise in gut health. Production is “Made in Germany,” complemented by processes that ensure lasting quality.

This makes it clear what NutraIQ represents: responsible animal nutrition and reliable product quality. For us, the well-being of animals is not just a commitment but a true passion.

Quality combined with science and passion.
In the end, SMART.

Science & Technology

Study-based product development

NutraIQ stands for product development based not on trends, but on nutritional science. Ingredients are calculated and selected in quantity and combination to specifically support the organism. The focus lies on the gut and probiotics. Several studies confirm this approach, including a collaboration with Ludwig Maximilian University of Munich. Patented solutions highlight the scientific foundation.

Scientifically Used Probiotics

Probiotics are a targeted, scientifically grounded component of animal nutrition at NutraIQ. Since 2016, we have been among the early providers of probiotic concepts in Germany. The study with Ludwig Maximilians University in Munich contextualizes the approach and demonstrates that probiotics can support stabilization during diarrhea without adversely affecting the gut flora in the same way. Selection and dosage are carried out precisely on a nutritional basis.

Gut health as a foundation

Gut health forms the foundation of the NutraIQ approach. About 85% of the immune system is located in the gut; gut flora, organ functions, and defenses are closely interconnected. Many issues in animals are directly or indirectly related to this. Therefore, the focus is on prevention: gut flora should be maintained and stabilized, rather than being stressed. Feedback from practice shows that a stable gut often reflects in the animal’s outward appearance.

View studies transparently

Scientific foundations are transparently accessible at NutraIQ. This makes it possible to independently engage with the underlying insights. The content provides insights into results and the professional classification of probiotic approaches. We understand transparency as a fundamental part of a well-founded, comprehensible product concept.

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Made in Germany

Production in Germany

Produced in Germany. In the southern German, Swabian region. “Made in Germany” not only represents origin but also a understanding of work and quality. Characterized by thoroughness, order, and technical expertise. The conscious regional rooting is seen as a stabilizing factor for consistent quality and high process reliability. At the same time, we are oriented towards Europe and internationally connected.

Certified & Controlled Manufacturing Quality

Quality is embedded in every step of production at NutraIQ. Production is carried out according to international standards with IFS certification at Higher-Level status (over 95%). Clear processes, defined procedures, and consistent controls ensure a consistently high manufacturing quality. Certificates are not an end in themselves, but an expression of a standard that is lived daily: “We live quality.”

Own Processes & Technological Excellence

Technological excellence at NutraIQ begins in the manufacturing process. A unique method has been developed for snacks. Without high temperatures, pressure, or water, and without energy-intensive cooling processes. This significantly reduces energy consumption and waste while enabling stable production in Germany. The method represents true development work and pioneering spirit. The product patent for snack shapes further emphasizes the technological achievements.

Accepted by Pets

Acceptance tests as development standard

Acceptance is an integral part of product development at NutraIQ. Before market launch, it is systematically tested whether animals truly accept the products. This applies to both snacks and powders. Particularly, powder products are specifically tested even without feed additives. Only when acceptance is proven does the market introduction take place. Because a product may be technically impressive, if it is not eaten, it has no practical benefit in everyday life.

Measurable & reproducible test methods

Acceptance is systematically measured at NutraIQ. Standardized monadic tests determine the baseline acceptance. A product is considered market-ready at around 60%. The NutraPet products are significantly above this threshold. Additionally, paired tests are conducted to optimize formulations internally and to obtain a competitive comparison externally. This results in reproducible, quantitative metrics that serve as a solid basis for decision-making.

Above-average acceptance values

The acceptance tests provide clear metrics that significantly exceed market standards. For cats, the acceptance rate is around 80% (reference: 60–65%), while for dogs it can reach up to 90% depending on the product. Acceptance is not a coincidence; it is the result of targeted development. Particularly picky animals have high demands. Therefore, a methodologically sound approach is crucial to ensure that formulations reliably perform in everyday situations.

Reliability & Quality

Certified Quality & Process Safety

Reliability arises from systematically secured processes. NutraIQ operates with a consistently practiced quality and process management system, IFS-certified at a Higher-Level standard (over 95%). IFS is characterized by clearly defined workflows, binding standards, and continuous control throughout the entire production process. We define certificates as the result of a quality understanding that must be maintained in everyday life.

Strict control of raw materials & production

Quality is continuously ensured at NutraIQ. From the first raw material to the finished batch. Raw materials used are tested, manufacturing processes are monitored, and produced batches are checked at the outbound stage to ensure consistent product quality. Behind this is more than just a system: quality is an attitude and responsibility towards animals, humans, and the environment. Legally as well as ethically.

Transparent & reliable formulations

Reliability is reflected in NurtraIQ’s formulation: what is claimed is also contained in the corresponding amount. Ingredients are not just used “for the label,” but precisely dosed based on nutritional and scientific knowledge. Thus, the claims align with the actual composition. Positive feedback from practice confirms our steadfast transparency.

Trusted

Proven on a large scale

Trust is built through performance in everyday life. The formulations behind NutraIQ have been used in very large quantities for years. In 2023 alone, the premixes were utilized in over one billion end products. This scale demonstrates that the concepts are not experimental, but rather well-tested. To put it in perspective, if lined up as 200-gram bags, they would wrap around the Earth about six times.

Trust from the veterinary practice

The trust in NutraIQ was built not through campaigns, but through direct exchanges with veterinarians. Together, they share the goal of responsibly supporting animal health. The market entry occurred through personal contacts and targeted product samples for testing. Feedback from practice initially replaced traditional market research and was systematically documented. From this practical proximity, a growing network of recommending veterinarians developed, accompanied by a presence at congresses and trade fairs.

Confirmation by user behavior

NutraIQ receives positive feedback, especially in sensitive application areas – such as around the stomach and intestines in cats or in cases of intolerances. Acceptance and reliability are particularly important here. A clear market signal is the repurchase rate of around 80%, which is internally regarded as an indicator of trust and recommendation. Complementary customer satisfaction surveys confirm this impression.

NutraIQ in Dialogue

With Nuri, NutraIQ comes to life. Ask our AI your questions about our quality principles and discover what NutraIQ is all about. Fast, understandable, and always here for you.

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